CHINA. Prestige skin care brand Elixir, owned by Shiseido Group, has partnered with Globuy to launch the ‘Globuyers Review’ campaign under the latter’s WeChat Mini program.
The campaign ran for a month, highlighting Elixir’s Hydrating Lifting Lotion and Emulsion and Enriched Wrinkle Cream. It invited travelers to discover Elixir’s hero products, raise social media awareness and promote user engagement on Globuy WeChat and Red channels.
Users entered information about their age and skin type on WeChat and received personalized product recommendations. They also learned more about the brand and discovered similar products on the campaign page.
Campaign coverage was boosted by KOL activities both online and offline. KOLs visited the recently opened Elixir counter at cdf Haikou Duty Free Shopping Complex and talked about their visits on social media. They also promoted Elixir’s upcoming promotions and online shopping events.
The Globuyers Review campaign boosted engagement and awareness by offering free product samples and trials. Globuy then collected feedback from users and shared that data with the brand.
The campaign also offered tasks and rewards to encourage users to post reviews on social media after the trial, building word of mouth and brand awareness for Elixir.
As reported, Elixir recently opened a new store-within-a-store inspired by its Tsuyadama or “Pearl Glow Skin” ethos. Pearl Glow Skin is the natural cheek glow that shows when skin is firm and translucent. The boutique is characterized by low lighting, pearly textures and champagne gold accents. It offers Elixir’s hero lines alongside a range of exclusive products for travel retail.
COMING SOON: NEW WONDERS OF THE TRAVEL RETAIL WORLD
The Moodie Davitt Report is delighted to announce ‘The New Wonders of the Travel Retail World’, a duo of landmark publications dedicated to extraordinary projects that have set new benchmarks in the world of travel retail.
One is dedicated to the cdf Haikou International Duty Free Shopping Complex, which opened on October 28 in Hainan Province, China.
The multi-media, bilingual publication is a pioneering joint venture between The Moodie Davitt Report and Hainan Hinews Media Co. For advertising details, please contact Irene Revilla at [email protected]
The other is the Hamad International Airport Expansion in Doha, Qatar, inaugurated on November 10.
This stunning development is anchored by The Orchard, a 10,000 square meter indoor tropical garden with a 268 square meter water area, complemented by a luxury retail offering with 65 shops and 35 food and beverage outlets .