The famous Clydesdale hook was a gift to celebrate the end of prohibition

This advertising lamp includes figures of a team of horses pulling a beer wagon with drivers, followed by a crowd of Dalmatians.  Similar scenes can take place in real life in Budweiser's promotional tours.  The moving wagon lamp sold for $625.

Some advertising icons have obvious connections to their brands, such as Mr. Peanut from Planters Peanuts or the RCA Victor dog with its head tilted while listening to a phonograph. Others, less so, such as the Clydesdale horses and Dalmatian dogs featured in Budweiser promotional items, such as this hanging lamp with “The World Champion Clydesdale Team.” The lamp sold for $625 at a Potter & Potter auction.

What do horses and dogs have to do with beer? The answer comes from the 1930s. The Anheuser-Busch beer company, owner of the Budweiser brand, turned to making alcohol-free products during Prohibition.

Its repeal in 1933 was still cause for celebration. August A. Busch, Jr. gave his father, the CEO of Anheuser-Busch, a hitch of Clydesdale horses pulling a beer wagon as a gift. The field delivered the first post-Prohibition Budweiser beer.

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