Click the image to watch the TVC
Several stars from sports, entertainment and more have come together to create the latest TVC for SA20.
The SA20 TV commercial is where cricket and music meet in an explosion of happiness. It is about breaking the expected norm that one comes to expect when it comes to cricket in South Africa.
The ad starts with a very boring press conference, which is interrupted by the colorful, exuberant and expressive Sho Madjozi. Her happiness shines on the SA20 cricketers who look great in their rather flamboyant African wardrobe. Local sports personalities such as former Springbok captain Jean de Villiers, Bafana Bafana player Happy Jele, seasoned cricket commentator Neil Manthorp and SuperSport’s Xhosa commentary trio of Nono Phongolo, Philasande Sixaba and Sixolele Sotyelelwa feature in her.
With this, the league promises that SA20 is the league that brings happiness to all – win or lose, it will be a fun day of cricket.
SA20 League Commissioner Graeme Smith said: “SA20 will bring an injection to South African cricket and unearth some of the best cricketing gems in the country. The league has the most famous stars from around the globe and along with our support from us. franchises and stakeholders, we are confident that we can become the second best league in the world after the IPL.”
The ad was created to make people truly understand what sets the SA20 League apart from all the other experiences fans may have had before when it comes to the T20 format in South Africa.
New Fans – The SA20 League aims to create environments where going to a match becomes something a family can do together. In the ad, we see a father and his daughter going to an SA20 match for their regular ‘Dad and Daughter’ date, and that’s what SA20 wants to encourage. They want to show that SA20 matches will provide an engaging environment for everyone to enjoy – cricket, music and entertainment.
The characters were designed to give an idea of how the league encourages fans to dress up and have fun at cricket and turn it into a fashion festival, and also encourage young, fashion-conscious fans. social view, which you might see attending live music. and food festivals.