Not Soda’s new range of impact drinks to clean up our seas

For every box purchased, two plastic bottles* are recovered from our oceans

Renowned drinks industry challenger Lo Bros has launched an impactful new range, Not Soda, with a mission to clean up our oceans. Independent retailers Ritchies and Drakes are the first to support the effort, with a shared goal of cleaning two million plastic bottles from our oceans by 2025.

Starting this week, Lo Bros’ Not Soda will feature heavily in up to 130 of the two retailers’ stores across the country, leading a new wave of planet consciousness that consumers can get behind. For every can of Lo Bros Not Soda sold, Lo Bros will fund the removal of the equivalent weight of 2 soft drink plastic bottles from marine environments through their partnership with Seven Clean Seas.

Australian entrepreneur and founder of Lo Bros, Didi Lo – a well-respected change-maker who has championed “doing good” for almost two decades – is on a mission to disrupt the drinks industry with this bold initiative.

Didi Lo says: “We are very proud to announce the launch of Lo Bros Not Soda. Lo Bros Not Soda is not soda as you know it. It tastes like the best juices you’ve ever tasted, while being Zero Sugar. But most importantly, every can of Not Soda directly addresses the environmental crises created by the soda industry.”

Every year, up to 34 billion plastic bottles enter the ocean. In Australia, 75% of beverage aluminum (i.e. cans) is collected for recycling. Unlike plastic which can only be recycled 1-3 times before degrading and sent to landfill, aluminum is infinitely recyclable.

Michael Connolly, Drakes General Manager Merchandise and Marketing, says: “As leaders in the retail industry, we have a responsibility to be part of the definitive change and this is a soda our consumers can feel good about. Not only is it zero sugar, but it’s helping to save our seas at a time when climate change is a global emergency.”

Fred Harrison, CEO at Richies, says: “Connecting with our community has always been a focus for us. We know this mission is something our customers will be excited to support, and so will we.”

The Power And The Passion report revealed that the hot topics of most concern to Australian consumers are our oceans, climate change and plastic waste. And, the onus is on businesses to address these issues. In the run-up to binge season, Australians can take significant action by buying products that make them feel good.

Seven Clean Seas co-founder Tom Peacock-Nazil says: “Partnering with Lo Bros Not Soda will generate a lot of positive environmental and social impact, while giving the existing soda market the disruptive push it needs in the right direction. Not only is the product designed for real recycling and circularity given the current infrastructure, but a portion of its profits go towards cleaning up plastic pollution in our oceans.”

Lo Bros Not Soda is a refreshing fizzy soda with a mission to rid our oceans of plastic. It is available in four popular flavors: Raspberry, Lemon, Orange and Pink Grapefruit. All are zero sugar and naturally sweetened. Available in Ritchies, Drakes and Independent supermarkets in Australia.

/Public press. This material from the original organization/authors may be of a topical nature, edited for clarity, style and length. The views and opinions expressed are those of the author(s).

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