Emirates has opened its redesigned retail store experience in Dubai’s Jumeirah district.
Located in the heart of Jumeirah, Emirates World spans an area of 3,000 square meters and offers customers the opportunity to immerse themselves in its flagship products through VR/AR technologies.
At Emirates World, there will be travel consultants. Consultants have been trained to provide assistance with air ticketing, Emirates Holidays and Skywards enquiries. Team numbers have doubled at the store to ensure faster customer service.
Emirates World in Dubai will also feature the airline’s first in-store Premium Economy seat display.
Customers who prefer a virtual experience can take selfies against a selection of Emirates product backdrops, including the A380 lounge and private first class suites. They can also explore the airline’s cabins with a virtual reality offering.
They can browse a selection of merchandise and travel accessories from the Emirates Official Store. An on-site F&B service will be present, featuring Costa Coffee baristas who have created two unique drinks for the Emirates World store.
In addition, the store will host workshops, talks and other interactive sessions for the travel and tourism sector. Destination workshops with tourism offices in Thailand, Seychelles and Israel have already been scheduled for December.
The Emirates World retail store concept will be progressively rolled out across the airline’s network over the next three years. The airline expects to invest Dhs100 million during that period as part of its retail strategy.
The retail store experience models will fall into three categories, including the full-fledged Emirates World concept, the Travel Store model and Travel Kiosks. Retail store models will be driven by customer requirements in each market, including strategic positioning, location visits and customer trends.
“The opening of this new store concept is an expression of our retail vision for the future and marks the first of several stores we will be opening in the coming years in our network. It is also part of our wider retail strategy to make the in-store experience more convenient, engaging and personal. We will use a combination of cutting-edge technology coupled with one-to-one personalized service from our highly knowledgeable travel consultants. Our open, welcoming and functional space will also allow customers to discover our products such as Premium Economy seats,” said Adnan Kazim, Emirates Chief Commercial Officer.