LG Display’s transparent OLED solution applied to the SM Entertainment store floor

[Courtesy of LG Display]

SEOUL — A transparent organic light emitting diode (OLED) solution developed by LG Display, a major South Korean flat panel manufacturer, has been applied to the floor of an SM Entertainment store to maximize the effectiveness of the promotional effect and use the space. Various graphic effects and product information such as holograms have been implemented to provide customers with an unprecedented shopping experience.

LG Display said its “T-floor” solution can be infinitely expanded as much as desired by connecting transparent OLED panels like a chessboard. It can safely withstand a load of visitors and installations through the application of tempered glass and is suitable for indoor application, emitting less heat than LEDs.

The T-floor solution was first applied to ‘[email protected]’, the flagship store of SM Brand Marketing, a subsidiary of SM Entertainment, in eastern Seoul, with 33 55-inch transparent OLED panels installed at its bottom . lounge to display idol albums and items. SM nurtures Kwangya as a metaverse experience brand to help fans enjoy K-culture without the boundaries between reality and virtual.

A media display area introduced smart ordering services using location-based technology to provide convenience in digital shopping and services. An object showcase provides product information and graphical effects in three dimensions.

LG Display’s transparent OLEDs have been applied in various fields such as signage, architecture, mobility and digital art. “We will continue to discover solutions that increase the use of various spaces, such as floors and walls and ceilings, based on the infinite scalability of transparent OLEDs that can be applied wherever customers want,” said Cho Min-woo, head of business transparent of LG Display, in a statement. statement of November 30.

Transparent OLED displays display black content as transparent, allowing designers to overlay digital content such as images, text and video onto real-life objects placed behind the transparent screen. LG Display has developed foldable, foldable and rollable OLED panels. The company is now involved in a project to develop stretchable screens that are seen as the final stage of flexible display technologies.


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