• House of Genesis celebrates a year of Korean cultural expression, fine dining and discovery in the heart from New York Meatpacking District
  • Genesis enters multi-year partnership with Friends of the High Line
  • The Winter Lights Powered by Genesis installation offers an immersive experience on the High Line between 15th and 16th ROADS

NEW YORK, November 29, 2022 /PRNewswire/ — Today, Genesis celebrated the one-year anniversary of Genesis House with the start of the Winter Lights installation in partnership with Friends of the High Line.

A unique space in the heart from New York Meatpacking District, House of Genesis introduces the Genesis brand to visitors through Korean cultural experiences. Built to exude harmony and balance, notable features pay homage to traditional Korean design and architecture. House of Genesis aspires to follow engaging discussions, design, art and interactions every day.

The High Line is a beautiful reuse of a previously abandoned structure and has become an international travel destination since opening in 2009. Both Genesis and the High Line share a commitment to a more sustainable future and a passion for supporting local community initiatives. As the High Line’s first present automotive partner, Genesis Motor America launches a new multi-year partnership with Friends of the High Line by creating a Winter Lights installation that draws inspiration from the vehicle-to-charge (V2L) capabilities found on all Genesis electric vehicles and the GV70 roofline electrified.

“It’s a pleasure to partner with the Friends of the High Line and create an immersive experience for people to see as they walk through such a beautiful park,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “The first year of Genesis House was filled with many amazing memories. We are proud to celebrate a year in this vibrant community and look forward to the future.”

Additionally, today Genesis, through its corporate social responsibility initiative, Genesis Gives, announced its continued partnership with New York City based on Girls Who Code. The brand donates $50,000 to support women and non-binary people in STEM education, equipping them with the skills and resources to succeed in computer science.

“Seeing the Winter Lights installation illuminate the High Line is the perfect way to kick off this festive season,” said Joshua David, Friends of the High Line co-founder and interim executive director. “With many shared sustainability goals and a deep passion for community, Genesis is the perfect partner for the High Line. We are excited to see what the future holds.”

The Winter Lights Powered by Genesis installation will be open to the public from November 30 to January 2 and can be found on the High Line between 15th and 16th Streets in Chelsea Market Passage. Visitors can enter the High Line via the stairs on 16th Street, or via the stairs or elevator on 14th Street to access the facility.

Genesis Motor North America

At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that offers the highest standards of performance, design, safety and innovation while aiming for a more sustainable future. Genesis designs customer experiences that go beyond products, embodying bold, forward-thinking and distinctly Korean features in its unique Athletic Elegance design identity. With a growing lineup of award-winning models – including the 2023 MotorTrend Car of the Year G90 along with the G70, G80, GV60, GV70 and GV80 – Genesis aims to lead the age of electrification with battery electric vehicles, starting with the electrified G80. GV60 and Electrified GV70 models. Genesis has stated its commitment to become an all-electric vehicle brand by 2030 and to pursue carbon neutrality by 2035.

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SOURCE Genesis Motor America

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