GCash shows us how we can make Christmas more magical for Lolos and Lolas this season

There are many ways to bring back the magic this holiday season – from honoring traditions in new ways, spending quality time with the people we hold dear, and even extending the joy of Christmas to those who need it most.

This year, GCash brings back the Christmas magic for Lolos, Lolas and the whole family that we’ve been missing with the short film “Akap”, reuniting the opening tandem of writer-director Antoinette Jadaone, better known as Direk Tonet, and the lead. and new GCash member Joshua Garcia.

GCash Christmas

Dedicated to all the elderly who have no family, are confined to their homes or live very far from their loved ones, the film hopes to remind us that while we celebrate the gift of unity with our own family, we could also share the magic of Christmas with every Lolo and Lola who have no families to celebrate Christmas with.

As GCash says in its short film, bringing the magic back to the holidays doesn’t end with shopping or sending gifts to your loved ones.

Through the Scan to Donate initiative, GCash encourages Filipinos to extend their Christmas celebration to the elderly beneficiaries of three non-profit and non-governmental organizations in the country so that they too can feel the love and magic this season of holidays

Established in 1953 by Manila Archbishop Rufino Cardinal Santo, Caritas Manila it was first known as the Catholic Charities welfare program. With its four core programs, the non-profit organization now serves as the primary social service and development ministry of the Catholic Church in the Philippines.

Caritas Manila conducts programs for the elderly in various parishes in Metro Manila, such as the Damayan Feeding Program and the donation of the Caritas LIGTAS COVID-19 Kit and the Caritas Manna Food Bag.

  • Senior Services Coalition

The Coalition of Services to the Elderly (COSE) works with older people to strengthen their organizations, build partnerships and advocate. Since its establishment in 1989, COSE has organized 850 elderly organizations in 21 provinces and cities across the country.

In addition to community organizing, COSE leads advocacy activities to protect the elderly as one of the most at-risk and vulnerable sectors, studies and advocates for new policies on healthy aging, implements a community-based disaster risk reduction program for the elderly, and operates a residential care facility for abandoned elderly women located in San Jose, Del Monte, Bulacan.

Starting as a small facility for the poor and abandoned elderly, founded by Catholic lay preacher Bo Sanchez in 1996, Lay missions Anawim it provided a home and sanctuary to poor and abandoned old people who have nowhere to go.

Anawim provides services for care and rehabilitation, home life, spiritual life and counseling for rejected and abandoned elders.

To support these organizations’ programs and promotion for their senior residents, GCash users can donate directly to them by scanning the QR code below:

Spreading joy to your loved ones and those in need, it is possible to have a meaningful and magical Christmas with GCash. No GCash yet? Download the GCash app from the Apple App Store, Google Play Store or Huawei App Gallery! Sign up and get verified today and find out how you can have a Merry GCash celebration!

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