Elon Musk will launch a payment plan for Twitter verification badges with different colors after his pilot failed

• Twitter has announced that it will unveil the new verification badges with different colors on Friday, December 2
• New Twitter boss Elon Musk said the gold badge will represent companies, gray for government institutions and blue for individuals.
• Musk introduced Twitter’s blue check payment plan for users to pay a subscription fee of $8 (about KSh 1,000) per month
• The plan’s pilot failed because many subscribers paid for the blue tick mark by following the identity of leaders, celebrities and companies

Twitter is expected to launch the new verification badges on Friday, December 2.

The new head of the company, Elon Musk, said that the budgets will be in gold, gray and blue colors.

Twitter logo colors

Musk has announced plans to charge subscribers $8 (about KSh 1,000) per month for checking budgets.

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The gold badge will represent companies, the gray badge for government institutions and the blue tick for individuals.

Musk noted that individual accounts, whether celebrity or not, will have a blue checkmark with a tiny logo that shows they belong to a specific organization.

“…all verified accounts will be manually authenticated before verification is enabled,” Musk said.

This came after the initial launch of the verification plan in early November 2022 failed.

Most subscribers paid for the blue tick following the identity of leaders, celebrities and companies.

The move led to several brands pulling back from advertising on Twitter, saying Musk’s moderate relaxation of content could subject them to objectionable content.

Twitter revenue

About 90% of the company’s revenue came from advertising, but Musk introduced the check payment plan after the takeover.

Musk took control of Twitter on Thursday, October 27, after concluding the KSh 5 trillion purchase agreement.

The world’s richest man has taken several steps to increase the company’s sources of revenue beyond advertising.

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The plan gives subscribers priority in replies, mentions and searches, which Musk said will help prevent scams.

They will also be able to post long videos, audio files and half as many ads.

Musk is considering putting Twitter behind a paywall that requires subscribers to pay for access.

“It will be a secondary label under the name for someone who is a public figure, which is already the case with politicians,” he said.

Source: TUKO.co.ke