BRUSSELS, November 30, 2022 /PRNewswire/ — A study released today by global management consulting firm Kearney estimates that multimodal digital mobility services (MDMS) can unlock a new group of 500 million travelers and generate 30 billion euros in additional income for of Europe The intercity passenger transport market by 2030. According to the authors of the study, a digital offering that seamlessly combines air, train or coach travel for any given trip can provide a boost of up to 50% to the growth of intercity passenger traffic, increasing the average annual rate of increase from 2 to 3 percent. The report cites improved customer experience – in terms of selection, price and convenience – as the main reasons for increased passenger demand.
Furthermore, the study concludes that digitized searches covering the full range of multimodal options can make intercity passenger travel greener, reducing CO.2 emissions per passenger-kilometer by 5%. This would happen not only because a digital platform (MDMS) would help passengers make better informed choices by comparing the carbon footprint of different travel options, but also because the improved selection and convenience of such a platform would causing many people to leave their private vehicles at home in favor of more sustainable travel options. Digital MDMS would further encourage travelers to opt for eco-friendly rail over air on short and medium-haul routes.
José Cantera, Kearney partner and co-author of the study Digital multimodality can supercharge the sustainable growth of European passenger mobilitysays, “A digital platform for multimodal travel searches would be a game changer. If a passenger could get all the information in one place – timetables, availability, fares, carbon emissions – about all the ways to get from point A to point A. B, that would bring a whole new meaning to the concepts of selection and convenience. And if, on top of that, they could book their trip and pay for it on the same platform, that would be truly revolutionary.”
In addition to the economic and environmental benefits of digitally enabled multimodal travel, the Kearney report highlights that a seamless multimodal system will better connect regions Europe which do not currently host a major air hub, largely due to improved integration between air and high-speed rail. The effect would be similar to that of the liberalization of passenger air travel: new entrants entered a host of secondary airports, driving down airfares and offering direct point-to-point flights that conveniently integrated many regions into international travel circuits for the first time date. time. As a result, passenger demand has increased — Kearney research shows that low-cost carriers’ investments in additional routes and capacity at Tier 2 airports have added an average of 1.5 percentage points of growth to European air passenger traffic in each of the past 25 for years. The impact on the economic and social development of the regions served by these airports has been notable. The ongoing liberalization of rail passenger transport will further amplify this trend as high-speed rail supply increases and prices fall.
Kearney’s report points out that in order to build a fully functional digital infrastructure that can effectively orchestrate multimodal demand on behalf of passengers, MDMS operators will need access to transport providers’ content on fair, reasonable and non-discriminatory terms. The study also mentions the need for a European passenger rights framework to compensate travelers for the inability to reach their destination in time due to interruptions or delays on earlier legs of their journey, even when combining modes of transport.
According to the report’s co-author and Kearney’s partner Pablo Escutia“Europe has the opportunity to build the world’s first truly multimodal multinational system. A fully integrated system that gets travelers to their destination in the fastest, most convenient and least expensive way possible, while minimizing environmental impact, would be a solid foundation for fueling a more decarbonized economy—one that is cleaner, more competitive. and more durable.”
Full report: https://www.kearney.com/digital/article/-/insights/digitally-driven-multimodality-can-supercharge-sustainable-growth-of-european-passenger-mobility.
Beatriz García Herrero, [email protected]+34 619 741 838
Kearney is a global management consulting firm. For nearly 100 years, we’ve been the trusted advisors to C-suites, government bodies and nonprofits. Our people make us who we are. Driven to make the difference between a big idea and its realization, we help our clients exceed. To learn more about Kearney, please visit www.kearney.com.
About the study
The study Digital multimodality can supercharge the sustainable growth of European passenger mobility was commissioned by Amadeus IT Group and conducted in the fall of 2022. Kearney conducted the study independently and is solely responsible for all analysis and conclusions.
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