Many large companies have decided to reduce or completely cut advertising spending on Twitter, surprising no one except the new head of Twitter, Elon Musk.
Rather than address the sources of its problems for clarity, which include AppleChief Twit has taken to the personal playground of a social media platform to vent his frustrations, and he’s not doing very well.
Musk accuses the tech maker of hating free speech in America, as well as censoring content on its platforms based on the company’s own agenda.
It may have something to do with the mismanagement of the platform since Musk’s purchase and the misinformation that has been spread around it, but we can’t say for sure. There’s nothing to suggest why people and companies are ditching the platform left, right and center, despite Elon’s constant reminders that Twitter’s active user base has been booming since he took over.
Sarcasm aside, Musk isn’t happy with Apple, in particular, having sparked a debate over several tweets about the company and its so-called censorship by posting a poll on whether or not Apple should publicly document what what censors. However, it would appear that Apple hasn’t fully retired, which is quite a funny sight to behold next to Musk’s crises.
According to the head of Twitter, Apple even threatened to withdraw the platform from the App Store. He did it with Fortnite, and we have no doubt that they would not hesitate to do it again. Note that the first issue was related to a transaction dispute, and this is about misinformation and “freedom of speech.”
Twitter’s advertising woes by no means start and stop with Apple, with sources telling Media Matters that half of the platform’s top 100 advertisers have pulled since Musk’s acquisition — including Meta, Kelloggs and Coca-Cola . But to keep the narrative about Apple and censorship, this is clearly the heart of the matter.
The whole Twitter debacle since Musk acquired the platform has certainly made the Tesla boss more enemies than friends, with celebrities saying they’re trading in their Teslas for electric vehicle alternatives.