The Telfar bag was first produced in 2014. It didn’t become an instant hit, but it is today one of the most popular products among luxury accessories, with a global reach that stretches from the US to Malaysia and beyond.
The shopping bag is part of the eponymous brand founded in 2005 in New York City by Liberian-American fashion designer Telfar Clemens. The bag gained tremendous popularity among those in American high society and was famously called the “Bushwick Birkin” by makeup artist Xya Rachel.
The bag was first presented by Clemens at his Fall/Winter 2014 show, but it took another three years for its wider production. Clemens used the funds from the $400,000 CFDA/Vogue Fashion award to produce more Telfar bags.
“The idea for the bag came during Christmas years ago. Just looking at everyone with their paper bags, I realized this is a completely unisex silhouette,” Clemens said. the Guardian in 2020.
“I measured a Bloomingdale’s bag to make the first sample. When it came to pricing, I based it on what a DJ might make in a night; that felt good to me,” he said.
Here are all the details about the Telfar bag
Why is the Telfar bag so popular?
Everything is not the only thing that the Telfar brand produces; there is everything from clothing to shoes bearing the brand name.
However, the bag is highly sought after, largely because it has been endorsed by celebrities such as Oprah Winfrey, Selena Gomez and Beyoncé.
Moreover, observers note that the rise of recent civil rights movements in the US has also contributed to the bag’s popularity. As a brand, Telfar found more and more support, recognition and coverage as more and more people continued to turn to African American owned businesses.
Clemens’ vision for the brand as a 100% unisex fashion enterprise also helped build its market image.
Clemens said the Guardian that the money he received from the CFDA helped him “carry out a program to sell” the bags. “When we ordered 100 bags, it was the largest order we’ve ever made for our site. They sold overnight, so I bought 300, then 1,000,” he said.
What are some of the most popular Telfar bags?
Telfar bags are available in three sizes – small, medium and large. They are available in a wide range of colors including black, white, dark olive, tan, oxblood, red, bubblegum pink, silver, gold, copper and blue.
Bags are known for their adaptability and have both formal and informal use. They can thus be used as office bags or even worn as an accessory at celebrity red carpet events.
Telfar shopping bags are the most popular of all the bags that the brand makes and are the ones that actually made it famous. However, Telfar also produces handbags and tote bags in three sizes each. The color range for the two seems to be limited to white, chocolate and black.
What to know more about the Telfar bag?
Clemens partnered with the Liberian Olympic team as an official sponsor of the Tokyo 2020 Olympic Games.
Telfar has also released collaborative collections with Ugg, Moose Knuckles, White Castle, Converse and Eastpak. Items from each collection are available for sale on the official Telfar website.
There is also the Bagger Security Program that the brand launched together with Klarna. The scheme helps customers to pre-order containers in any size or color. The plan helps fans get the bag of their choice right after release, especially since it sells out instantly. The scheme, however, does not extend to collaborations, circular bags and duffle bags.
Shop Telfar bags here
(Main and featured images: Telfar)
This story first appeared on Lifestyle Asia Singapore
Frequently Asked Questions (FAQs)
Answer: The best place to buy Telfar bags is the brand’s official website. Countries where Telfar carries out international shipping include Malaysia, Singapore and Thailand. It’s best to keep an eye on the brand’s Instagram page or the Telfar TV app for any announcements.
Answer: Despite being a luxury product and celebrities proudly promoting it, Telfar shopping bags are priced between $150 and $257. Many consider the price range affordable.
Answer: Telfar’s shopping bag bearing the “T” logo is the most famous of all bags. They feature a single logo engraved on the front, showing a ‘T’ within a ‘C’. Several prominent celebrities have carried the Telfar Tote Bag, including Solange, Selah Marley, Kelsey Lu, and even politician Alexandria Ocasio-Cortez.
Answer: According to reports, Telfar bags are made in China.